Years ago I (Robert) spent some time in the cupping lab with a well known coffee man, Karl Hans von Gimborn.
“You know, everything we do, and everything we ever can do… is simply to ‘unlock’ what nature has already put into this little bean.”
I will always remember a singular moment when we were sitting at the cupping table and Karl picked up one little bean and looked me straight in the eyes. He said, “You know, everything we do, and everything we ever can do in designing and building equipment, is simply to ‘unlock’ what nature has already put into this little bean.”
From our green buyer, to roast-master, to every brewer and server, and through everyone on the Sodoi team, including our customers, we are saying to each bean we roast and each brew we serve – Come on little bean, tell the truth, open your heart, love your life, and be the delicious coffee you can be.